Taiwanese people love to say, “I love Taiwan”.Seems like there are always some major events happening daily, which would stir up people’s patriotic fervor. And yes, by shouting like that every day, sooner or later, we got used to it. Just like the way we apply the Chinese language; when we see a Chinese character, we would know how to pronounce it, but its phonetic symbols would often escape from our memory! The act of shouting out “I love Taiwan” seems to have the potential to become a national movement, which would involve the production of a specialized logo, themed music,exercise routines, ways to shout out the slogans, and many other possibilities. To manipulate it into a “National Brand” has many advantages, such as receiving sponsorship or sponsoring others or to be praised by the public or to back up others. More importantly, the massive resources obtained from the manipulations could be turned into public benefits. In that case, the slogans will become something of substance. Perhaps people that had a guilty conscience while shouting before would feel more at ease this way. Even though,after awhile, to shout out I love Taiwan on a daily basis like that could get quite exhausting. And have people around the world become aware of this brand? If things would not get any better with us shouting up, we might as well actively pursue in shouting as loudly as possible. In the short run, this “National Brand” is still pretty useful internally.
